Home Decor | Housing | Real Estate

Real estate is a cyclical phenomenon. The beginning of 2000 witnessed a surge in home building. All of a sudden homes were being sold faster than contractors could build them. When there’s a real estate boom, this is an excellent opportunity to make a killing!

Tip : The truth will come out…

So keep those five ingredients uppermost in your mind at all times. Now you’re ready to word that ad.

Be honest.

Don’t say you have a house in excellent condition when your inspection report has a long list of deficiencies and repairs your house will require.
Don’t say you have 3 full bathrooms when you really have only two bathrooms and one powder room. A powder room, as we all know, does not qualify as a full bathroom.

Also, don’t say that you live in a quiet neighborhood when in fact your house is located near a university campus where you hear students partying all night. If you mention that your house has an alarm system, it better work.

Tip : Umm, how will I word this ad?

If you aren’t good with words, that is, it’s taking you painstakingly long to draft an ad, go with ads placed in the local and regional papers that you FEEL works for you.

This means putting yourself in the buyer’s shoes: you read the ad, it makes you curious, and you take down the number. If an ad pleases you or strikes you as effective and persuasive, copy the style and content of the ad.

Another alternative would be to refer back to some of the books you read on successful real estate sales and mull over the model ads.

Tip : Can you just state the bottom line please?

When you’re ready to write out an ad, clarity and brevity must be your parameters. If your price is reasonable and realistic and you put the ad in the right strategic places, you’ll get at least 20 calls.

Tip : Do your thinking before picking up that phone

Don’t do what many people do. They call the classified ads department of their local and regional papers and craft the ad with the person in the other line.

Don’t waste time by providing information only while you’re on the phone. Instead, figure everything out in advance.

And when we say everything, we mean that by the time you call the classified ads person, you know ahead of time what your ad will look like, what it will say, where to put it, what abbreviations to use and whether or not it should have a border (experts say you don’t need a fancy border for your ad to catch the readers’ attention).

Bill Effros who sold his house in five days said that you don’t need a double column or a fancy border for your ad.